Every day, we come across hundreds of logos that famous companies and brands use to distinguish themselves. The logos might look simple but did you know that some of them have an unusual origin or that some of them have encrypted messages hidden deep within them? To the average human, they may appear as a simple design but for keen eyed people, these logos tell a different story. Today, we are sharing a few famous logos and their hidden secrets.
1. Versace, the logo that is designed to inspire and hypnotize you!
For decades, Versace has been one of the most recognizable brands in luxury fashion. Their clothing and accessories are worn by some of the most popular and powerful icons in the world. In 1978, Gianni Versace opened the very first Versace boutique in Milan’s Via della Spiga. Two years after the founding of Versace, Gianni presented the first logo of the brand, which contained only the name of Gianni Versace. In 1993, the company presented its famous logo of the Medusa’s head.
It is believed that the logo was inspired by the sculpture of Medusa Rondanini, because of her ability to make people fall in love with her and once in love, they had no way to back away from her. Maybe the designers hoped that one day people will fall in love with Versace that they would never turn away from it.
2. NASA and its space meatball
The NASA logo is one of the few designs that is recognized all around the world. The round red, white and blue insignia is actually nicknamed the “meatball”, and was designed by an employee named James Modarelli in 1959. While the logo seems simple, it actually has different aspects of the mission of the National Aeronautics and Space Administration. The round shape represents a planet, stars represent space, the red v-shaped wing represents aeronautics, and the circular orbit around the agency’s name represents space travel.
3. Tesla and its stylized “T”.
For years, people have had several ideas about Tesla and its popular logo. Some claim that the designers received the inspiration to create the logo from the female reproductive system. Whereas other claim that the logo resembles a cat’s nose. Elon Musk however, clarified things in a tweet that the logo is intended to represent the cross-section of an electric motor. Musk seemed to be referring to the main body of the “T” as representing one of the poles that stick out of a motor’s rotor, with the second line on top representing a section of the stator. Repeating the Tesla logo in a circle, with the top of each “T” facing outward, does indeed have a resemblance of an electric-motor cross-section.
4. The hidden secrets behind the surf company logo.
Surfing is an extremely popular and environmentally friendly sport. It gives you an awareness and appreciation of the natural world. While there are hundreds of surf brands, Quiksilver is noticeably one of the most popular. The Quiksilver logo, a cresting wave and snow-capped mountain, is recognized throughout the world and was inspired by a famous Japanese woodcut depicting a typhoon wave and Mt Fuji.
5. FedEx, the most widely recognized shipping company.
The shipping company’s logo is probably one of the best-known in the world. Did you know that on an average day, UPS and FedEx deliver 34 million packages combined? For those who are unaware, take a look between the “E” and the “X,” where the negative space forms an arrow. In an interview with Fast Company, the logo’s designer, Lindon Leader, said, “The arrow could connote forward direction, speed and precision”. The design has won over 40 awards and was ranked as one of the eight best logos in the last 35 years by Rolling Stone magazine.
6. LG and its Pacman logo.
At first glance, the dark pink logo for LG Electronics looks like a winking face. But if you take a closer look, you’ll see the face’s “nose” is an “L” and the outline of the “face” is a “G”. Some LG fans even claim that the logo looks like a modified version of Pacman.
7. Hershey’s Kisses and its hidden candy in the logo.
Hershey’s is undoubtedly one of the most famous brands of chocolate out there. The Hershey Company’s Hershey’s Kisses is a product that is enjoyed by all ages. But, did you know that it has a hidden logo: an extra Kiss, within the logo? Take a closer look between the ‘K’ and the ‘I’ and you will see a Hershey’s Kiss baked into the logo.
8. Wendy’s and the hidden “MOM”.
Famously founded by Dave Thomas, the Wendy’s brand identity highlights a personal and “home-cooked” feeling. Take a closer look at Wendy’s collar and you might just see the word “MOM”. Wendy’s, named after Thomas’ daughter, now has more than 6,700 restaurants worldwide.
9. The Laughing Cow and Droste-effect.
The logo of the French processed cheese, The Laughing Cow, is a happy cow with earrings that has a picture of the same cow with the same earrings, that has the same picture. The loop continues on and on, forever. This is the so-called Droste-effect.